If you own a television, you're well-acquainted with McDonald's first-ever global marketing campaign: "I'm lovin' it." Aaron McGruder already noted McDonald's first unsuccessful variation on the slogan, which makes me wonder whether the Golden Arches got punked by a disgruntled advertising agency employee. More recently, Steve from The Sneeze had his lunch receipt affixed to his McDonald's bag with an "I'm lovin' it" sticker, but wasn't convinced that he was actually lovin' it. So he's designed some alternate stickers to convey the complicated range of emotions that may be evoked by the dining experience at Chez Ronald.


What about "I'm beer-gogglin' it"?
Or perhaps that would be best reserved for Hector's.
"I'm shittin' it," of course, immediately comes to mind, but I think I like "I'm beer-gogglin' it" far better.
Posted by: Robust McManlyPants at April 20, 2005 02:18 PMBetter than "I'm dumpin' it" - "I'm squirtin' it!"
I vividly recall an article in Adbusters where the author exhorted you to regard your poo after you ate at McDonald's. Did it float? That's the grease at work. Mmmm, grease.
It appears that my day is going to be filled with images of poop. First, the horrid diaper, then this.
Why, oh why, did I get up this morning?
Posted by: John Johnson at April 21, 2005 09:13 AM