Doggedly searching for the crux of the biscuit.
Boy wouldn't you hate to be head of their public relations department about now?
First, Coca-Cola's new brand of "pure" bottled water, Dasani, was revealed earlier this month to be tap water taken from the mains. Then it emerged that what the firm described as its "highly sophisticated purification process", based on Nasa spacecraft technology, was in fact reverse osmosis used in many modest domestic water purification units.
Yesterday, just when executives in charge of a £7m marketing push for the product must have felt it could get no worse, it did precisely that. The entire UK supply of Dasani was pulled off the shelves because it has been contaminated with bromate, a cancer-causing chemical.
Coke. It's the real thing. Get ready for Water Classic™.
TrackBackWell, if you read the label on Dasani, it does tell you exactly what it is, purified water that has had minerals added back to it, making a consistent product. (IIRC, Pepsi's Aquafina is more or less the same thing.)
Products in the US labeled "Spring Water" have to come from a natural source, but can be pumped.
While I don't know anything about British labeling laws, at least here, water tells you where it comes from if you care to look. As far as the bromate goes - remember the Perrier scare?
Posted by: Larry B at March 20, 2004 07:07 PM