Guns don't dress people; people dress people.

Smith & Wesson: It's not just for killing and maiming anymore.

The 151-year-old gunmaking giant is branching out in "an effort by the Company to reach a wider consumer market with products that reflect the American lifestyle." From the press release:

Crossings by Smith & Wesson is a stand-alone catalog and Internet commerce business unit that capitalizes on the strength of the Smith & Wesson brand name by offering consumers a new spirited collection of merchandise for home decor, apparel and gifts. The catalog taps into the resurgence of American patriotism with a desire to return to a simpler, home-focused lifestyle, and love of the American West. [...] Every item in the catalog was carefully chosen for its reflection of a lifestyle born of freedom and independence. [...] Also included are two of Smith & Wesson's newest licensed products just released to the market: the Smith & Wesson Kid Safe Kit and First Response(TM) safety knife, a must have for automobile owners.

The online catalog is here, though it's mostly mall-ready, middle of the road, nouveau-retro-urbancowboy in earthtones, and not one image of a gun in sight. However, I'm not sure what to make of Cowgirls Ride the Trail of Truth. Better be one fancy ride for thirty-five bucks.

Aside: about the title, I agree that guns don't kill people. I do notice, however, that people who kill people sure do seem to like guns.